Anytime you close a chapter, you must always turn the page to a new one. In my next role, I am building Finta to continue my mission of helping founders.

Ten years ago, finding the information you needed to know about how to start a company, was not easy to find. A locked box of sorts, that only a privileged few had knowledge of, especially as it related to the business style of Silicon Valley tech companies.

Over the past decade, in order to be “value add” to their potential investments, many Venture Capitalists started to share company building information on their personal blogs. Then some organized that information into three-month-long programs and called them accelerators. Others gave their companies office space and called those incubators. Investments were layered in to further help these companies. Free podcast interviews with founders started to provide insight directly into the minds of business leaders. And on and on it went. The Silicon Valley mindset went global, and once-rare company building information has now become widely accessible to anyone online.

As a result, I have recently seen a shift in what the founders are looking for when starting a company. Information is wonderful, but now that it is widely accessible it is only a piece of the puzzle. In order to be true “Value Add” in this next decade, investors will need to help founders in new ways, beyond just information and money. I believe the best investors will do so by building software for founders.

I put an emphasis on “for founders” because some investors are already building/investing in software for investors. Widely missing the mark when it comes to how they perceive founder pain points. This is due to the fact that founders and investors live on two opposite sides of the traditional venture capital transaction. Resulting in investors becoming much better at buying equity, then founders are at selling it.

Going into this next decade, I believe building great software and platforms to truly help founders is going to be an important part of the puzzle when finding success as an investment firm. This is our motivation behind building Finta. Starting with fundraising, one of the most manual, tedious, and step by step process a founder has to execute. At Finta, we are automating the investment process for companies and issuers. They just set up their company and deal once on our platform. Share it with prospective investors and we will take care of the rest for them.

Finta helps early-stage start-ups raise capital faster. Automating the fundraising process and streamlining the tedious, manual, step-by-step operations of a fundraise, while securing all of your important diligence documents in one place. Helping companies save time, raise more, and increase efficiency.

I am extremely excited to build Finta. It’s a new chapter in my story, and I can’t wait to see what the future holds.

Check out Finta for yourself on our website!