Matt Britton Is Changing The Face Of Consumer Intelligence For The Millennial Generation With Suzy
Matt Britton, Found of Suzy
As a serial entrepreneur, Matt Britton has successfully acquired and sold many companies at the perfect time. He is most known for his important role in creating MRY (Mr. Youth) and Suzy. MRY is a digital and social media marketing agency that helps companies market to the youth, which is tomorrow’s future leaders. His latest venture, Suzy, is a consumer intelligence platform which helps bring the voice of real consumers directly to brands.
Now known as America’s leading expert on the Millennial Generation, Britton’s entrepreneurial spirit all started because of parties believe it or not. He ran 5 to 7 parties a week, and local businesses started to take notice. They would ask him to advertise their business during the parties, which led him to create his first business venue, Magma Group. This was just the beginning for Britton, listen to hear more of his great story:
- How Magma Group came about
- The meaning behind “Magma”
- Creating MRY, Mr. Youth
- How MRY got Microsoft as their customer
- How Suzy was developed
- His book, “Youth Nation”
- Being a serial entrepreneur
- Being an investor
Ambition Today Question of the Day™ :
“You have started several companies over the years, what is being a serial entrepreneur mean to you?.”
The Single Greatest Piece of Advice:
Members of the "A-list" can listen to exclusive A-list bonus clips here! If you are not a member yet be sure to join the Ambition Today A-list!
Quote Of The Episode:
“Ninety-nine percent of decisions made in business have no data behind it”
Links from this episode:
Listen to this episode now:
The A-List
Join the shows A-list backchannel for exclusive access to additional Ambition Today content, deeper guest insights, a community of fellow fans, and much more. Plus, Learn the single greatest piece of advice this guest has ever learned!
If you are already a member of the A-list then you can easily access your bonus content from right here!
Thank you for listening!
Thank you so much for listening and applying these useful tips and strategies to your life! If you have a chance, please drop by and leave a review for the show on iTunes by clicking here. Also, who should I interview next? Please let me know on Twitter or in the comments. Do you enjoy this podcast? If so, please leave a short review in the comments below. It keeps me going…
Transcript:
You can find the full transcript of this episode here.