There is a reason that the header image on this site is a scene from the movie Tomorrowland. I believe thats startups can work to build a better tomorrow. I believe when that work is applied to tremendous goals, like moonshots, it can result in incredible outcomes for a better world. 

Moonshots focus on a huge problem, a radical solution and breakthrough technology. It usually takes a particular type of fresh, audacious thinking to even conceive of a moonshot, and then an amazing team with passionate leaders to pursue it. 

One of the best new ways to think about moonshots is the concept of 10x thinking or thinking exponentially. This weekend I mentored a Team X event in New York City which had 2 challenges. The Urban Enhancement challenge was to focus on a 10x improvement to resolve safety, security and health challenges through Robotics, AI and Biotech. The other challenge was to figure out a Moonshot solution for Human Enhancement, to resolve accessibility and mobility challenges through Robotics, AI and Biotech. Teams for both challenges had some BIG solutions that could change the lives of billions of people on earth.

It is always interesting to encourage people to think bigger. Exponential thinking is a mindset and when applied it can result in 10x or even 100x results. A great example explored this weekend was of what Tesla did with the electric motor and vehicle. Tesla committed to the moonshot. Their mission statement was to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Tesla is now the premier luxury vehicle. Recently it broke consumer reports rating system scoring the car 103 out of 100. 

Meanwhile competitor Fiskar built a hybrid gas and electric vehicle. Many investors played it safe and invested in Fiskar as it seemed like a smoother and safer transition to an electric motor future. However, Fiskar failed and went into bankruptcy. 

A trend is happening where moonshots are increasing in their success rate over less ambitious ventures. This is enabled by the rapid growth in access to new and emerging technologies. If you invest in a bridge technology you are likely to be left behind. So if you are going to do something, it is time you start thinking bigger about it. Think exponential. Think 10x.